KEY DIFFERENCE announces lead investment and strategic partnership with AURUS to reshape tokenized commodities for Web3

AURUS and KEY DIFFERENCE are set to redefine tokenized commodities through upcoming DeFi integrations, digital collectible activations, and new industry collaborations

Dubai, UAE, 14th February 2025, KEY DIFFERENCE, a global leader in Web3 growth and strategic investments, has announced its lead investment and strategic partnership with AURUS, a pioneer in tokenized commodities. This collaboration aims to redefine how real-world assets (RWAs) integrate into decentralized finance (DeFi), digital collectibles (NFTs), and gaming (GameFi).

Backing the future of tokenized gold

Tokenized commodities, particularly gold, have been a cornerstone of blockchain-based assets for years. However, AURUS is pushing beyond the traditional store-of-value model, introducing practical utility across DeFi, eSports, and blockchain gaming. By bridging traditional financial assets with digital economies, AURUS is unlocking new use cases for precious metals in Web3.

AURUS: Transforming gold into a dynamic asset

AURUS is not just another tokenized gold platform—it is a comprehensive ecosystem that enhances gold’s liquidity, accessibility, and usability. By leveraging a multi-revenue model spanning transaction fees, digital collectibles, and royalties, AURUS is making precious metals a functional part of the digital economy.

AURUS has built a strong network of industry partners, including BASE, AERODROME, CHAINLINK, UNISWAP, KEY DIFFERENCE, DEFACTOR, POLYTRADE, TANGEM, SEMPSA JP, CIODE, and YALLA ESPORT. With collaborations in memecoins, eSports, and blockchain gaming, AURUS is tapping into high-growth crypto sectors where gold’s stability meets digital engagement.

KEY DIFFERENCE: Investing in real-world blockchain adoption

As a leader in Web3 strategy, ecosystem expansion, and high-impact blockchain investments, KEY DIFFERENCE backs projects that go beyond speculation—leveraging blockchain for real adoption.

“The tokenization of real-world assets is one of the most significant shifts in blockchain, but true adoption requires more than just infrastructure—it needs innovation. That’s why we’re backing AURUS, a project turning gold into a functional asset for DeFi, NFTs, and GameFi.”

— Karnika E. Yashwant, Founder of KEY DIFFERENCE

As the lead investor in AURUS’ funding round, KEY DIFFERENCE will play a key role in driving brand visibility, market adoption, and strategic positioning for AURUS in the Web3 space. As Web3 continues to evolve, the intersection of real-world assets and blockchain is reshaping markets. This is where real-world value meets Web3 innovation.

Katerina Kalimera 

Head of Marketing, KEY Difference

+971 045752283